Gransasso is the highest mountain on the Apennine Mountains.
The compound decided that it needed to unify its image into one recognizable identity.
Thinking about how to represent a mountain and all of the activities that it provides, I came to the conclusion that one static logo wouldn’t be enough to represent it, in fact I made the theme of “variety” my focal point.
Therefore I designed a dynamic logo that represented the mountain’s three main horns seen from 12 different perspectives to be used indifferently.
Following the same path I the developed the tagline “prospettive senza limiti” (limitless prospectives), and the rest of the brand identity