The client asked for a fresh, bold and playful looking design
This was the first paid job I was commissioned to do from a client.I was given complete freedom which was kind of terrifying giving the little experience I had had so far.
I started sketching some ideas to find the right direction
My approach was to present a hand written looking logo, with a simple element representing waking up and starting your day with a good cup of coffee.
After creating the brand identity, it was time to put it into action
The most challenging (and exciting) design was by far the coffee bag: I wanted it to reflect the eco-friendliness of the brand, so we decided to use recycled paper, both for the bags and the stationery. The bags turned out simple yet modern and fresh, in particular I like the dotted map of the place the coffee comes from